Strategic Partnerships: Ecosystems and Platforms
MP4 | Video: AVC 1280x720 | Audio: AAC 48 kHz 2ch | Duration: 26M | 248 MB
Genre: eLearning | Language: English
No firm can go it alone today-your success depends on working with partners. That is how Microsoft, Apple, Google, Amazon, and other leading companies won in their markets. Partnership expert Ben Gomes-Casseres explains how to gain an edge in the market by collaborating with multiple partners in your business ecosystem. Learn the fundamentals of ecosystem strategies, including building network advantages, selecting partners, organizing your group, igniting growth, and sharing value with your partners. Ben also reviews how to launch and scale a digital platform that connects the many players in your ecosystem.
What are business ecosystems and platforms?
Essentials of ecosystem strategies
Creating network advantages
Selecting partners for an ecosystem
Organizing an ecosystem
Using a digital platform
Growing an ecosystem
Sharing gains among partners
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